SMS Marketing

For over three years, Tele-Publishing UK has been an industry pioneer in the relatively new realm of SMS marketing. We were the first audio-text company to integrate such a medium into our daily operations, and we continually endeavour to remain ahead of our competitors in foreseeing the constant evolution of opportunities such technology offers.

SMS marketing is the most cost-efficient, instant and direct method of customer contact presently available, and the unprecedented growth in usage that the mobile revolution has heralded means that members of any target demographic are now easier to reach than ever before. This inflammation of interest is showing no signs of stalling, with recent research predicting that 80% of households will be in ownership of a mobile phone by 2005.

At present, 63% of adults own a mobile phone, and it is estimated that 50% of these use SMS technology on a regular basis. Though the interest shown in interactive services such as banking and shopping has been negligible, Tele-Publishing UK has witnessed a tremendous level of success in the returns that SMS marketing can offer. We have harnessed the medium to increase both revenue and the subsequent levels of customer interest and participation in enjoying all aspects of the product range that we offer.

This, of course, is merely the very beginning. Having gathered and nurtured an existing database of over 200,000 active customers, all of whom we can contact immediately using SMS technology, we can now promote any of our services currently under development. Not only can we do this on large-scales, but more importantly, we can personalize text messages for individuals, yet again allowing us to hone our marketing for maximum effect.