Public Relations Specialist

Sydney I $100,000.00 - $130,000.00 Annual I Full Time

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Public Relations Specialist

Public Relations Specialist - National Law Firm | Sydney CBD
Shape the voice of a leading national law firm and elevate its reputation across Australia.

About the Role
As Public Relations Specialist, you will report to the Head of Marketing and work closely with senior stakeholders across all states and territories. Your focus will be on crafting integrated external communications strategies, managing media relationships, and delivering impactful campaigns that showcase our expertise and drive market differentiation.

Key Responsibilities
- Develop and execute an integrated communications and media strategy aligned with the firm’s vision and growth objectives
- Act as the primary liaison for media interactions, cultivating relationships with journalists and industry influencers
- Provide advice on reputation management and proactive media opportunities
- Partner with practice group leaders to create tailored profiling strategies
- Collaborate with external advisors on sensitive matters and ensure timely, strategic responses
- Monitor media impact and brand perception, leveraging data for insights

What We’re Looking For
- Minimum 3 years’ experience in public relations or communications
- Experience within a law firm or professional services environment is essential
- Comfortable working closely with partners and senior executives, demonstrating confidence and professionalism
- Strong influencing and communication skills with credibility at senior levels
- Ability to work autonomously and manage competing priorities effectively
- Experience working alongside a PR agency is highly desirable
- Excellent written communication and presentation skills
- Media contacts preferred but not essential; eagerness to build relationships is key

Salary and Benefits
- Competitive salary between $100,000 and $130,000 plus superannuation
- Structured career development through 180-day career forecasting sessions
- Flexible hybrid work arrangements with two days working from home
- Inclusive culture with sports clubs, social events, and monthly networking opportunities
- Be part of a team consistently ranked at the forefront of the Australian legal market, where your contributions are recognized nationally

Location: Sydney
Type: Permanent, Full-time

If you are ready to make an impact and shape the voice of a leading law firm, we would love to hear from you. Please apply by sending your CV in MS Word format to:
Isabella Collins
Consultant, Permanent Legal Recruitment
Email: isabellac@people2people.com.au
Phone: 02 8270 9745

Operating for over 20 years in Australia, New Zealand and the United Kingdom, people2people, Edge Recruitment, and Frog Recruitment are an award-winning recruitment group and HR solutions provider. As an inclusive workforce, we welcome everyone and encourage our employees, clients, and candidates to showcase their authentic selves.

Should you require reasonable adjustments throughout the recruitment process, we encourage you to make a request by phoning the above-mentioned recruitment consultant to discuss. In response to these requests, we will collaborate closely with you to implement the appropriate adjustments.