Sales recruitment

people2people specialise in Sales across the UK

What's happening in Sales right now?

Sales teams remain under-resourced heading into 2026, with more than seven in ten operating below ideal capacity. Hiring is concentrated in revenue-critical positions, led by business development managers, sales representatives and national sales managers.

Employers are also seeking key account and account management capability. They are prioritising experienced candidates who can deliver quickly, grow pipeline and strengthen client relationships, particularly as capped bonuses and limited capacity increase competition for proven performers.

What Sales insights do employers need to know?

54%

of sales teams have their bonuses capped in 2026.

40%

of sales teams have their bonuses paid monthly or quarterly (both 40%).

51%

of teams describe themselves as under-resourced.

We recruit permanent, contract & temporary roles in Sales

Sales

• General Manager Sales
• Sales Director
• National Sales Manager
• National Business Development Manager
• Business Development Manager
• Regional Sales Manager
• Territory/Area Sales Manager
• Sales Manager
• Sales Team Leader
• Sales Engineer

Account management

• Customer Success Manager
• Enterprise Account Executive
• Key Account Manager
• Account Manager
• Account Executive

How does the recruitment process work for Sales jobs?

What are the key Sales trends in 2025?

"To attract and retain sales staff, employers must prioritise both workplace flexibility and meaningful team connections. The freedom to choose where they work remains crucial for employees, alongside strong engagement with teams and senior leaders. Beyond this, offering opportunities to participate in activities outside their immediate job scope has become a key strategy.


Looking ahead to 2025, both junior and senior sales professionals will need to refine their ability to understand customer needs through skills like concise communication and active listening. With professionals becoming increasingly time-poor and businesses competing for their attention, salespeople who can acknowledge this reality will stand out. Another critical skill is the ability to communicate effectively across multiple platforms. Customers no longer want, nor have time for, endless meetings, and emails often create barriers due to their limited engagement. Successful sales professionals must be adept at leveraging digital, analogue, and in-person communication to engage with their audience."

Are you being paid your worth?

Know the Sales market before you apply

2026 Employment & Salary Report

Stay ahead of your market across the UK

Take a closer look at what’s driving hiring in your industry, from shifting employer priorities to the roles most in demand. This comprehensive report reveals the key trends shaping recruitment and workforce strategy this year, providing your business with a competitive edge in today’s uncertain labour market.


  • Benchmark your company's attraction and retention strategies
  • Find out what job seekers are looking for in 2026
  • Identify emerging and current hiring and salary trends