The Rise of Employee Recognition: Why It Matters More Than Ever

Hannah Slee • March 19, 2025

Employee recognition is playing an increasingly critical role in workplace culture, with more organisations prioritising appreciation as a tool for engagement, retention, and productivity. In the UK, recent data shows a steady rise in structured recognition programs, reflecting a shift in how businesses value and support their employees.

Key statistics highlight this trend:

54% of UK organisations now integrate regular appreciation into their workplace culture, up from 51% last year.

51% of organisations have structured recognition initiatives, marking a 3% increase in just one year.

Employees who receive frequent recognition are eight times more likely to feel a strong sense of belonging and five times more likely to stay with their employer for at least two years.

Companies that foster a strong appreciation culture see an 87% lower likelihood of burnout among employees.

With businesses facing ongoing talent shortages and retention challenges, employee recognition has evolved from a ‘nice to have’ into a strategic necessity. A well-structured recognition program not only improves morale but also strengthens employee commitment and reduces absenteeism.

But what does meaningful recognition look like in practice? And how can businesses ensure their appreciation efforts truly resonate with employees?


"We’ve seen that companies with strong recognition cultures have an 87% lower risk of burnout."


In a recent discussion, Hannah Slee, Recruitment Manager at people2people, explored the growing impact of employee recognition and why it should be a top priority for businesses.

Hannah began by highlighting how regular appreciation fosters a stronger sense of belonging in the workplace. “We know that employees who feel recognised are far more engaged. It’s not just about an occasional ‘thank you’—genuine appreciation creates loyalty and encourages people to bring their best selves to work.”

Beyond engagement, Hannah emphasised the direct impact of recognition on employee retention. With workplace competition for talent increasing, businesses that fail to acknowledge their employees’ contributions risk losing valuable team members. “The data is clear—people who are regularly appreciated are five times more likely to stay. When employees feel valued, they are far less likely to look elsewhere for opportunities.”

The discussion also touched on the link between recognition and burnout prevention. Workplace stress and disengagement are growing concerns, but structured appreciation programs can act as a buffer against these issues. Hannah pointed out: “We’ve seen that companies with strong recognition cultures have an 87% lower risk of burnout. That’s huge when you consider the cost of stress-related absenteeism and turnover.”

Another key takeaway was how recognition doesn’t always need to be grand or expensive. While structured initiatives are effective, Hannah stressed that everyday appreciation makes a difference. “It’s not about big bonuses or awards—it’s about consistency. A simple ‘well done’ or acknowledging effort in team meetings can have a major impact on motivation.”

Hannah also discussed the evolving role of social media and public recognition in modern workplaces. With platforms like LinkedIn and internal employee engagement tools, more companies are using public appreciation as a way to celebrate achievements. “People love seeing their hard work acknowledged. A small post recognising someone’s contribution can boost confidence and encourage others to strive for excellence.”


How Businesses Can Improve Employee Recognition


To create a culture of appreciation, businesses should implement simple but effective recognition strategies:

Make recognition a daily habit – Regular, meaningful appreciation should be embedded in workplace culture rather than reserved for annual awards.

Be specific with praise – Instead of generic compliments, acknowledge exact contributions (e.g., “Your work on the client project made a real difference to our success”).

Celebrate milestones and achievements – Recognising birthdays, work anniversaries, and major accomplishments helps foster a sense of belonging.

Encourage peer-to-peer recognition – Empowering employees to acknowledge each other builds a supportive and collaborative environment.

Use digital tools for public appreciation – Social media, internal newsletters, or Slack channels can be effective ways to highlight employee achievements.

Ensure recognition is inclusive – Different employees value appreciation in different ways—some prefer public praise, while others appreciate private acknowledgement.


By making recognition a priority, businesses can increase employee engagement, reduce turnover, and create a thriving workplace culture. Are you doing enough to show appreciation for your team?

Find the job you love I Find the right talent
Get in touch with people2people

Australia
   I    United Kingdom

In business since 2002 in Australia, NZ, and the United Kingdom, people2people is an award-winning recruitment agency with people at our heart. With over 12 offices, we specialise in accounting and finance, business support, education, executive, government, HR, legal, marketing and digital, property, sales, supply chain, and technology sectors. As the proud recipients of the 2024 Outstanding Large Agency and Excellence in Candidate Care Awards, we are dedicated to helping businesses achieve success through a people-first approach.

Recent articles

By people2people UK September 29, 2025
The evolving UK employment market in 2025 presents new challenges and opportunities for businesses navigating hiring strategies, workforce expectations, and talent retention.
By people2people UK September 22, 2025
In 2025, UK marketing teams face a critical turning point. As technology like AI and automation reshape how campaigns are delivered, the demand for data-driven strategy, personalisation, and authentic engagement is higher than ever.
Calculator, pen, and financial documents with numbers and a graph.
By people2people UK September 15, 2025
The accounting industry is facing a growing talent crisis, with 94% of firms reporting that recruitment challenges are limiting their ability to grow. Staff shortages, an ageing workforce, and rising salary pressures are driving a shift toward outsourcing, offshoring, and tech investment.
Big Ben clock tower and Westminster Bridge in London, England.
By Liz Jones September 8, 2025
A workplace culture writer specialising in employee wellbeing, flexible working trends, and HR innovation. Helping organisations create healthier, more productive work environments through trusted insights and data-driven content.
By Liz Jones August 27, 2025
The latest data shows that the UK labour market continues to perform steadily in 2025, with employment levels holding firm and job vacancies remaining historically high. While pay growth has slowed slightly, overall workforce activity remains strong, supported by high participation and resilient hiring demand. Liz Jones, Recruitment Director at people2people UK, says that this steady picture aligns closely with trends identified in the firm’s 2025 UK Market Report. “We are still seeing a healthy labour market,” she explains. “Employment is growing, and job openings remain strong, especially in sectors such as healthcare, logistics and professional services.” Employment Rate Rises, Unemployment Falls According to the July 2025 bulletin, the UK employment rate rose to 76.4 percent, the highest in over a year. The unemployment rate dropped to 3.7 percent, a level not seen since early 2020. This marks continued improvement in labour force participation following a volatile period during the pandemic recovery. Jones notes that this trend is being felt across multiple industries. "Businesses are rebuilding workforces and candidates are returning to the labour market," she says. "It is encouraging to see stronger engagement from both employers and jobseekers." Pay Growth Slows but Remains Positive One notable shift in the July update is a softening of pay growth. Annual wage increases for the period stood at 5.2 percent, down from 6.1 percent earlier in the year. This reflects a more balanced economic climate as inflation eases and employers stabilise budgets. “While pay growth is slowing, it is still above historical averages,” Jones comments. “Employers are adjusting to cost pressures, but most remain committed to offering competitive salaries to retain talent.” Vacancies Stay High, Reflecting Continued Demand Despite slower wage growth, the number of job vacancies remains elevated. Sectors such as care, education, and IT continue to post consistent hiring demand, with temporary and contract roles seeing a modest rise in 2025. “Our market report shows that employers are being more selective, but they are still hiring,” says Jones. “The competition for skilled talent is keeping demand steady, especially for roles that require specialist expertise or qualifications.” Implications for Employers With a stable employment base and slower but sustained pay growth, Jones suggests that now is a critical time for companies to refine their recruitment strategies. She recommends: Reviewing salary benchmarking to stay competitive in priority roles Streamlining recruitment processes to reduce vacancy durations Investing in retention through training and internal mobility Enhancing employer branding to attract passive candidates “The market is not slowing down,” she says. “It is settling. Employers who respond with clarity and flexibility will continue to secure great talent.” Summary The July 2025 labour market update confirms a period of stability for the UK workforce. While pay increases are moderating, employment levels remain high and hiring activity continues across core sectors. For recruitment leaders, this is a time to invest in strategy, not to pull back. With the right planning, employers can navigate this market with confidence.

Latest Media Features


Get in touch

Find out more by contacting one of our specialisat recruitment consultants across Australia, New Zealand, and the United Kingdom.

Contact us