Marketing and digital teams enter 2026 with more stable turnover, although employers remain cautious about growth. Recruitment is split across replacement hiring, business expansion and organisational transformation as teams respond to changing capability needs.
Demand is strongest for marketing managers, coordinators, social media managers, and specialist PR and brand roles. Customer experience, lead generation and brand awareness remain the leading priorities shaping team structures, capability investment and hiring decisions.
36%
of marketing teams used temporary workers in the past 12 months.
17%
of marketing teams forecast their staff turnover to improve this year.
78%
of teams describe themselves as under-resourced.
Marketing generalists
• Marketing Director
• Marketing Manager
• Digital Marketing Manager
• Digital Marketing Coordinator
• Marketing Executive/Specialist
• Marketing Coordinator
• Marketing Assistant/Graduate
Marketing specialists
• Product Manager
• eCommerce Manager
• CRM Marketing Manager
• Communications Manager
• PR and Communications Advisor
• Market Research Analyst
• Social Media Manager
• Brand Manager
• Brand Coordinator
• Brand Assistant
Our process begins with a detailed consultation. We meet with you to understand the role, required skills, experience level, and cultural fit. This ensures the search is tailored to your business needs.
Once the brief is clear, we promote your vacancy across job boards, LinkedIn, our AI tools, and internal database. Our recruiters also headhunt passive candidates, ensuring you reach both active job seekers and hidden talent.
We review applications, conduct phone or video interviews, verify qualifications, and check references. Only the top candidates are shortlisted, saving you time and ensuring you meet the most suitable professionals.
Shortlisted candidates are presented to you for interview. We manage scheduling, prepare candidates, and provide you with market insights to help evaluate and compare applicants effectively.
After you choose your preferred candidate, we assist with salary negotiations, and manage counter-offers. We also follow up after placement to ensure long-term success.
"Top marketing talent needs more than just a paycheck—they need growth opportunities, recognition, and a culture that values creativity. Competitive salaries are expected, but engagement comes from upskilling, particularly in AI, data analysis, and consumer psychology. While flexible work is valuable, being on-site fosters real brand connections, better customer insights, and stronger collaboration. The human touch remains irreplaceable.
Junior marketers must master digital tools, storytelling, and audience understanding—not just personal preferences. They should also see how traditional media fits with digital strategies to form a true media mix. Senior marketers must be strategic thinkers, using data to drive action while keeping teams creative and motivated. A critical skill for all? Balancing AI’s efficiency with human intuition."
Take a closer look at what’s driving hiring in your industry, from shifting employer priorities to the roles most in demand. This comprehensive report reveals the key trends shaping recruitment and workforce strategy this year, providing your business with a competitive edge in today’s uncertain labour market.
Copyright 2026, people2people Recruitment
