Is UK's 'brain drain' the new normal moving forward?

Liz Jones • November 20, 2024

Is UK's 'brain drain' the new normal moving forward?

The phenomenon known as the 'brain drain' has increasingly become a cause for concern in the UK, as more and more skilled professionals choose to leave the country in search of better opportunities. According to the Office for National Statistics, a record number of 508,000 people have left the UK so far in 2024, with 215,000 of these being British citizens seeking greener pastures. Factors such as economic uncertainty, high inflation, and the aftermath of Brexit have significantly influenced the decision of many professionals to leave the UK. Countries like the United States, Canada, and members of the European Union are attracting talent due to their more stable economies, lower living costs, and greater wage growth opportunities.

Several key industries in the UK have been particularly impacted by this exodus of talent. The technology sector has experienced a shortage of skilled professionals in software development, cybersecurity, and artificial intelligence, leading to a slowdown in innovation. Healthcare is also suffering, with many NHS professionals moving abroad for better pay and working conditions. The finance industry, too, has seen top talent relocate to other financial hubs like New York, Frankfurt, and Hong Kong, putting London's global standing at risk. In addition, sectors such as education, research, and the creative industries are facing significant challenges as more professionals relocate to countries offering better funding and cultural opportunities.

“Economic uncertainty and high inflation are definitely pushing people to look for new opportunities.”

During a recent UK Market Update, Liz Jones, Managing Director, was joined by Specialist Recruitment Consultant Aalia Sipos, Recruitment Manager Hannah Scanlan, and Temporary Senior Consultant Maddy Laing to explore the factors driving the exodus of skilled professionals and discussed the possible solutions for retaining talent in the UK.

According to Hannah Scanlan, economic factors play a crucial role in professionals deciding to leave the UK. She explained, "Economic uncertainty and high inflation are definitely pushing people to look for new opportunities in countries with more stable economies, lower living costs, and better wage growth." Many professionals are increasingly drawn to regions such as the US, Canada, and the EU, which present a more favourable economic environment. The end of free movement with the EU post-Brexit has also been a significant deterrent for many skilled EU workers, with some choosing to leave the UK or being discouraged from coming at all.

Liz Jones also highlighted the impact of political and social factors on the current brain drain, noting, "Political instability and social issues in the UK, such as inequalities and dissatisfaction with new policies, are driving people to consider other options." The political climate, combined with economic pressures, has been a powerful motivator for individuals looking for more stability in their professional and personal lives.

The discussion also shed light on the industries most affected by the brain drain. Maddy Laing emphasised the challenges faced by the healthcare sector, stating, "The NHS is a really big industry here in the UK, and it's seen a lot of health professionals leave for better pay conditions abroad, resulting in significant staff shortages within hospitals." The migration of healthcare workers is creating serious gaps in staffing, which impacts patient care and future recruitment within the health industry.

The technology sector has also faced significant challenges, as Aalia Sipos mentioned, "The tech sector has felt it intensely, with shortages in roles like software development, cybersecurity, and AI." Many skilled workers have moved to tech hubs in the US and the EU, leading to a slowdown in innovation and heightened competition for the remaining talent in the UK. The loss of tech expertise is detrimental not only to the technology sector itself but also to other industries that increasingly rely on digital solutions.

In addition to healthcare and technology, the finance sector is also seeing a notable exodus of professionals. As Hannah Scanlan pointed out, "London's global standing is at risk with many professionals now working in New York, Frankfurt, and Hong Kong." This migration of financial talent affects the UK's competitiveness and could have long-term implications for its standing as a leading financial hub. Education, research, and the creative industries are also experiencing a similar trend, with many professionals moving to countries that offer better funding, stability, and cultural opportunities. This movement is causing a decline in the quality and availability of talent in these sectors, with potential consequences for future growth.

Despite the stark realities, the panel also explored some potential strategies to address the brain drain. Liz Jones suggested that improving economic conditions and addressing political instability could help retain skilled professionals. "If the government prioritises talent retention, perhaps by improving wages or introducing industry growth initiatives, we might see some change," she said. Similarly, Hannah mentioned the potential for growth in certain sectors, such as renewable energy and technology, which could make the UK a more attractive destination for skilled workers. These emerging industries could be pivotal in retaining and even attracting new talent to the country.

Maddy Laing also discussed the challenges faced by individuals who have chosen to leave the UK. She noted that while many professionals move abroad for higher salaries and better conditions, they often face cultural adjustment challenges, higher living costs, and the potential loss of their professional network. "For some, moving abroad can bring challenges like cultural adjustment, loneliness, or higher living costs that might not be offset by the benefits of higher pay," Maddy explained. The panel agreed that these challenges might cause some individuals to reconsider their decision to leave, particularly if the UK can offer more competitive opportunities.

Moving Forward: Addressing the Talent Exodus

Addressing the brain drain requires a concerted effort from businesses, policymakers, and educational institutions. One crucial approach is to create more attractive conditions for skilled professionals within the UK. Improving wage growth, stabilising the economy, and offering competitive benefits can help encourage talent to remain in the country. Furthermore, focusing on sectors such as renewable energy and technology could create new opportunities that make the UK a more desirable place for talented individuals to build their careers.

Another key strategy is to invest in education and training. By enhancing the quality of education and increasing funding for research and development, the UK can create an environment that fosters innovation and attracts skilled workers. Supporting the creative industries, research, and academia through better funding and opportunities will also help retain talent that might otherwise look elsewhere for career development.

In addition, employers need to focus on flexibility and remote work opportunities. The pandemic has shown that many jobs can be performed from anywhere in the world, and professionals are increasingly seeking positions that offer greater flexibility. By offering hybrid work options and ensuring that employees have the opportunity to work remotely, UK-based businesses can attract and retain top talent, regardless of location.

Finally, addressing political and social issues is essential for creating a stable environment where professionals feel motivated to stay. Reducing inequalities, ensuring fair treatment, and fostering a sense of inclusion and belonging will help create a supportive atmosphere that encourages professionals to remain in the UK. The government should also work towards simplifying the immigration process to make it easier for skilled workers from outside the EU to come to the UK, thus bolstering the workforce.

While the current brain drain presents a significant challenge, there are opportunities for the UK to turn the tide and retain its skilled workforce. By focusing on economic stability, growth in emerging industries, and creating an environment that values flexibility and professional development, the UK can work towards reversing this trend and becoming a destination of choice for skilled professionals. The brain drain may be here for now, but with the right strategies in place, there is hope that the UK can retain and even attract the talent it needs for future growth.

Find the job you love I Find the right talent
Get in touch with people2people
Australia I United Kingdom

In business since 2002 in Australia, NZ, and the United Kingdom, people2people is an award-winning recruitment agency with people at our heart. With over 12 offices, we specialise in accounting and finance, business support, education, executive, government, HR, legal, marketing and digital, property, sales, supply chain, and technology sectors. As the proud recipients of the 2024 Outstanding Large Agency and Excellence in Candidate Care Awards, we are dedicated to helping businesses achieve success through a people-first approach.

Find the job you love I Find the right talent
Get in touch with people2people

Australia
   I    United Kingdom

In business since 2002 in Australia, NZ, and the United Kingdom, people2people is an award-winning recruitment agency with people at our heart. With over 12 offices, we specialise in accounting and finance, business support, education, executive, government, HR, legal, marketing and digital, property, sales, supply chain, and technology sectors. As the proud recipients of the 2024 Outstanding Large Agency and Excellence in Candidate Care Awards, we are dedicated to helping businesses achieve success through a people-first approach.

Recent articles

By Liz Jones July 30, 2025
What’s Holding HR Back from Formal AI Adoption? AI use in HR is increasing across the UK. In 2025, 66% of professionals said they have used tools like ChatGPT to write policies, generate job descriptions or support internal communications. Despite this, only 3.6% of HR departments have formally integrated AI into their systems and processes. This informal use may seem practical, but it highlights a growing divide between experimentation and long-term strategy. Without formal adoption, organisations risk falling behind in areas like recruitment efficiency, data governance and candidate experience. A Lack of Time and Resources The most common reason HR professionals give for delaying AI adoption is a lack of time. Many teams are already stretched with administrative responsibilities and see AI integration as a project that requires more capacity than they currently have. Liz Jones, Recruitment Director at people2people UK, says the concern is valid but short-sighted. “We see time cited as the biggest barrier,” says Jones. “But formalising AI use actually saves time long-term. The our people2people 2025 UK Employment Trends Report shows that teams using integrated AI tools reduce administrative workload by up to 23 percent. That’s a significant gain for any HR function.” Skills and Confidence Gaps A second challenge is the skills gap. Many HR teams are unsure how to assess AI tools or ensure they are being used fairly and effectively. Without training, professionals are left guessing whether the tools they are using are making sound decisions. “Confidence is a real issue,” Jones adds. “According to our report, fewer than one in three HR professionals feel confident evaluating AI outputs. That means the majority are using tools without fully understanding how they work, or how to manage bias and risk.” This gap can create inconsistency across hiring, performance reviews and internal policies. It also limits HR’s ability to lead digital transformation initiatives. The Policy Disconnect Only a third of UK organisations have formal policies in place to manage AI use in HR. This lack of structure exposes companies to legal and ethical risk. As AI becomes more embedded in decision-making processes, clear policies will be essential. “Our report found that organisations with AI policies in place saw higher levels of trust from both employees and candidates,” says Jones. “Without those guardrails, even well-meaning use can go wrong. Formal guidance protects both the business and its people.” Recruitment Implications AI is already transforming recruitment, from automating CV screening to helping personalise outreach. But without structure and oversight, these tools can reinforce bias and exclude strong candidates. This is especially important as the UK faces a downturn in graduate hiring. According to People Management, graduate openings have dropped to their lowest level in seven years, with AI partially to blame. “Hiring fewer entry-level roles does not mean less work,” says Jones. “It means that teams need to be smarter with how they assess and engage candidates. Formal AI adoption helps ensure that recruitment remains inclusive, consistent and aligned with business goals.” Moving Forward Formal adoption of AI does not need to be complex. The key is to start with simple, structured steps such as: Using HR platforms that include integrated AI tools Creating internal guidelines to support ethical and consistent use Providing training in AI literacy and bias awareness Reviewing AI-supported decisions with human oversight  The tools are already being used. The question is whether HR teams will take the lead in making their use strategic, secure and fair. Those that do will be better placed to support their people, meet compliance expectations and stay competitive in a changing labour market.
By Liz Jones July 30, 2025
Why AI Won’t Steal Your Accounting Job, But It Will Change It AI is making waves across finance and accounting, with over 75% of Australian financial firms already using or integrating automation into operations. As adoption grows, so does the speculation, will AI replace human workers? The answer is more nuanced. While automation is speeding up processes and enhancing accuracy, it isn’t wiping out roles. Rather, it’s transforming them. Automation: Evolution, Not Extinction AI has reached the point where it can generate financial reports, flag anomalies, and even draft basic client communications. But, as history shows, the introduction of new technology often expands job scopes rather than eliminating them. This echoes recent findings from the UK, where graduate job openings have dropped to their lowest level in seven years. According to our people2people Market Report 2025, AI is a key contributor, but not for the reasons you might think. It's less about eliminating jobs, and more about reshaping entry-level expectations. What Recruiters Are Seeing on the Ground “Entry-level hiring is absolutely shifting,” says Liz Jones, a recruiter specialising in UK finance roles. “Firms want new grads who can do more than process data. They want relationship builders, critical thinkers and candidates with the emotional intelligence AI lacks.” This aligns with UK trends from the latest people2people market data: hiring remains steady for strategic and advisory roles, while junior roles are becoming more project-based or part-time. Personalisation at Scale Another area where AI shines is communication. Instead of sending the same generic tax update to hundreds of clients, firms can now generate personalised messages based on client behaviour and context. “Hyper-personalisation is a game-changer,” Liz adds. “It means client managers can spend more time advising and less time drafting emails. It’s a win-win—and it’s here now.” The Cloud Divide The biggest barrier to AI adoption in accounting isn’t fear, it’s outdated systems. Cloud-based platforms are the backbone of AI integration, and firms that haven’t modernised their tech stacks are falling behind. “Based on our UK research, firms still relying on on-premise systems are 2x more likely to delay hiring for AI-enhanced roles,” Liz notes. “It’s not about willingness, it’s about readiness.” Looking Ahead Rather than eliminating roles, AI is carving out new opportunities. Accountants are moving from number-crunchers to consultants, focusing more on strategic guidance, risk analysis, and business growth. And for recruiters like Liz, this shift brings clarity: “Firms aren’t hiring fewer people, they’re hiring differently. If you’re adaptable, tech-savvy, and can build strong client relationships, your value in this market is only increasing.”
By Maddy Laing May 19, 2025
As businesses continue to navigate economic uncertainty, temporary and contract hiring has emerged as a flexible and strategic solution in the United Kingdom. With companies needing to adapt quickly to shifting market conditions, this hiring model is proving increasingly relevant. Temporary roles are no longer just short-term fixes; they are playing a significant role in long-term talent strategies. According to Maddy Laing, Senior Recruitment Consultant at people2people, this hiring shift is being driven by caution around long-term commitments. "When businesses aren't sure about what the next few months look like, committing to a permanent role does sometimes feel like too much. That's when a temporary contract hire comes in." "Temps can be brought in really quickly, often within a day or even a couple of hours" In today’s landscape, agility is everything. Temp staff help businesses respond rapidly to seasonal demands, cover long-term absences like maternity leave, or support project-based work. Financially, this approach often proves cost-effective—companies only pay for the hours worked, avoiding many of the additional expenses tied to permanent roles. Host Liz Jones, UK Managing Director at people2people, explores both sides of the temp hiring equation. On the business side, it’s about flexibility, fast onboarding, and lower risk. For job seekers, it’s about opportunities to gain skills, expand networks, and even transition to permanent employment. Laing points out that despite the hesitation some candidates feel about temporary roles, the experience gained can be a major career booster. "You get the chance to build new skills, work in a different environment, work for a different team or company and learn new systems as well," she says. "That kind of experience can really make a difference in the long term and make you more marketable for permanent roles." Some temporary roles also offer higher pay due to urgent needs or niche skill requirements. And in many cases, exceptional temporary employees are offered permanent positions when companies want to retain their talent. For recruitment agencies, strong performers are often placed repeatedly across valued client accounts. Flexibility is another key advantage. For those between permanent jobs or seeking work-life balance, temporary roles offer the freedom to work for a few months and then take a break. And with longer placements, many temp workers receive the same benefits as permanent staff, including the possibility of remote work. As Laing summarises, "Versatile, efficient, and often comes with a lot of big opportunities. That's probably the most impressive thing we always see with temp and contract work."  In today’s dynamic market, overlooking temporary and contract roles might mean missing out on valuable career and business opportunities. Whether you’re an employer looking to stay agile or a job seeker navigating a transitional period, this hiring model offers real value and potential.
By Liz Jones May 19, 2025
In today's rapidly evolving UK job market, businesses are re-evaluating how they approach hiring. With economic shifts, digital transformation, and workplace flexibility becoming more prevalent, temporary hiring is emerging not as a short-term fix, but as a strategic tool for long-term growth. On a recent PTP Live episode, host Hannah Slee and guest Maddy Laing, Senior Recruitment Consultant at people2people, discussed this very shift. The conversation focused on dismantling outdated myths around temp roles and spotlighting how companies can use them as a powerful workforce strategy. "Temp hires today can be a really big strategic fix" Temporary roles have traditionally been seen as a last resort—a bandaid solution to cover staff absences or urgent vacancies. But as Laing explains, the game has changed. "Because of massive changes around economic uncertainty, new regulations, even AI and digital transformations, the way temporary hires are looked at is really evolving." These roles now often bring in skilled consultants, project leads, and industry experts who opt for temp work due to the flexibility and variety it offers. Businesses are also using temp hiring as a way to test new positions or headcounts without the risk of permanent commitment. In effect, temp staff provide not only capacity but also fresh perspectives and innovation. Slee adds, "Temp talent isn't just a safety net. It's really a competitive advantage." Companies can onboard quickly, scale up efficiently during peak periods, and stay agile in times of change—all without the overheads associated with permanent roles. Moreover, the quality of temp candidates has seen a significant uplift. As Laing notes, "The quality of temp work and the quality of temp hires and jobs has also really changed for the positive." Far from being a fallback, temporary work can drive significant value and often leads to longer-term opportunities. Another rising trend is using temp roles as a pipeline for permanent hires. When a temporary employee proves to be a great fit, many businesses are keen to retain them permanently, turning a short-term solution into a long-term asset. Businesses that continue to view temp hires as a last resort may find themselves missing out on talent, efficiency, and adaptability. The smartest organisations are already integrating flexible hiring into their broader strategy, recognising that these professionals can fill immediate needs while fuelling innovation and growth. As Laing summarises, "If you're still thinking of temp hires as a last resort, then I definitely think you're really missing out on a lot of potential."  In a job market where 72% of professionals are considering a job change, it's clear that flexibility and strategic hiring are more important than ever. Whether you're navigating transformation, covering a gap, or planning for growth, now is the time to rethink the role of temporary staff in your business.
By Maddy Laing May 19, 2025
As international travel opens up and more professionals seek overseas opportunities, finding work abroad remains a compelling yet complex challenge. For those eyeing a move to the United Kingdom, preparation is the critical factor that separates a smooth transition from a stressful one. While visa options are fairly accessible for Australians relocating to the UK, securing employment is often the real hurdle. According to Maddy Laing, Senior Recruitment Consultant at people2people, the initial excitement of moving abroad is quickly followed by the practical challenge of job hunting. "Doing your research before you arrive makes all the difference," she says, emphasising that preparedness is key to navigating the UK job market effectively. "Make sure you have your status set to the correct country" One of the first and most impactful steps a job seeker can take is updating their LinkedIn profile. Laing stresses that setting your job search status to the correct location—like London rather than your current city—helps recruiters find you. It provides visibility and signals intent. "LinkedIn is a huge advantage and a really big network people need to look into, especially when you're moving to a new job and looking for new work." Work eligibility is another cornerstone of successful job applications. As Laing points out, being able to clearly explain your visa status is essential. Recruiters and employers need immediate clarity on whether a candidate can be legally hired, and uncertainty here can lead to delays or lost opportunities. Connecting with local recruiters before arriving is another strategic move. Beyond job matching, recruiters offer invaluable market insights—like which roles are in demand, realistic salary expectations, and industry trends. "Even if you're not ready to apply just yet, those early conversations can set you up with better expectations and a clearer understanding of the landscape," says Laing. Preparation extends to researching local salaries, which may not match what candidates earn in their home country. Factors like cost of living, supply and demand, and economic shifts all play a role in salary levels. Laing notes, "Just because you earn a certain salary in a previous country, doesn't mean that you're going to earn that same salary where you're going." A personal and professional network is also invaluable. Reaching out to former colleagues, friends, or even LinkedIn connections can lead to opportunities that haven't hit the open market yet. Laing encourages prospective movers to engage with their network early: "Put a post out there, start to chat to people, connect on their posts, and opportunities may come through that way." Host Hannah Slee, Recruitment Manager at people2people, adds that the UK job market is showing cautious optimism. With employment up and vacancy rates stabilising, there's reason for hopeful candidates to be encouraged. While traditional sectors like retail continue to face challenges, areas such as tech, professional services, and immersive technologies are experiencing growth. That said, some challenges remain. Unemployment has slightly increased, and economic inactivity remains high, driven largely by longer-term health issues. These trends continue to shape talent availability and influence hiring strategies across sectors. If you're planning a move to the UK, the key takeaways are clear: start early, make use of digital tools like LinkedIn, be transparent about your work eligibility, and tap into local recruiter expertise. Aligning expectations with local realities and activating your network could make all the difference in your overseas job search. Laing concludes with a reassuring message: "If you're planning to move to the UK and to London, definitely we can help you with your job search or any questions that you may have." For professionals ready to embrace the UK job market, a proactive and informed approach will pave the way to success. 

Latest Media Features


Get in touch

Find out more by contacting one of our specialisat recruitment consultants across Australia, New Zealand, and the United Kingdom.

Contact us