Is the UK heading for a talent crisis in 2025?

Aalia Sipos • November 20, 2024

Is the UK heading for a talent crisis in 2025?

The UK's talent landscape is facing significant challenges as we look towards 2025, with multiple sectors grappling with a critical shortage of skilled workers. According to the latest data from the Office of National Statistics, job ads have seen a 4% decline for 2024, alongside a staggering 14.4% decrease compared to the previous year. As a result, competition for roles has intensified, with job postings receiving an average of 140 applications. This shortage, coupled with an increasing demand for specialised skills, has created a pressing talent crisis across key sectors, raising concerns about the future of the workforce.

Healthcare, technology, and engineering are among the industries most affected. The healthcare sector, in particular, is struggling to cope with rising demands for services, exacerbated by a shortage of healthcare professionals. Meanwhile, in technology, the demand for specialists such as cybersecurity experts, software developers, and data analysts is outpacing supply, creating delays and inflated salaries. Furthermore, engineering and manufacturing are experiencing gaps due to a lack of young entrants into these fields, threatening the completion of infrastructure projects and the progress of green energy initiatives.

With an ageing population, decreased immigration, and a mismatch between the education system and emerging industry needs, the talent gap is likely to persist unless proactive interventions are undertaken. Additionally, post-pandemic work preferences have shifted significantly, with workers now seeking greater work-life balance, further affecting sectors requiring in-office attendance, such as retail and hospitality.

“Companies are fiercely competing for talent, which can drive salaries up and lead to delays in innovation.”

In a UK Market Update between Liz Jones, Managing Director, and Recruitment Consultant Aalia Sipos, the challenges and potential solutions to the UK's talent shortages were explored in detail. The conversation delved into the underlying factors causing the strain on various sectors, as well as what could be done to mitigate these issues moving forward.

Aalia Sipos highlighted the healthcare sector as one of the hardest-hit industries, mentioning that "demand for healthcare professionals is quite high, yet we're seeing burnout amongst existing staff and significant talent shortages." She further explained that the shortage is affecting the quality of care, leading to longer wait times and additional strain on the NHS and social care services. The need for new talent in healthcare remains critical, and without intervention, the situation could worsen in 2025.

The technology and IT sectors are also feeling the pinch, with an increasing gap between demand and supply. According to Aalia, "Companies are fiercely competing for talent, which can drive salaries up and lead to delays in innovation, as businesses struggle to meet their deadlines." This competition isn't limited to tech companies alone; other industries also need skilled technology professionals, which adds to the strain. Engineering and manufacturing are similarly affected, with fewer young people entering these fields, leading to delays in important projects, especially those related to infrastructure and green energy.

Host Liz Jones shed light on the factors behind these shortages, explaining that "Brexit has played a major role in reducing the availability of talent from the EU, particularly in sectors such as hospitality, agriculture, and healthcare." This reliance on EU talent has been significantly disrupted, leaving many industries struggling to fill vacancies. Additionally, Liz touched on the evolving work preferences post-pandemic, noting that "sectors requiring in-office work have seen employees shift away from these roles, as more people prioritise work-life balance." The desire for flexibility, combined with the ongoing cost-of-living crisis, has made it challenging for industries like retail and hospitality to attract and retain workers.

Despite these challenges, both speakers offered some hope for the future. Automation and artificial intelligence could help alleviate talent shortages in certain fields, especially by taking over repetitive tasks in manufacturing and logistics. However, as Aalia pointed out, "automation won't solve the gaps in areas like healthcare or education, where human skills and empathy are irreplaceable." Similarly, hybrid work arrangements could potentially help by opening up broader talent pools, but this solution may not be applicable to all roles or sectors.

Liz also discussed the possibility of immigration reform as a way to address the skills gap. "Bringing in skilled workers from abroad could provide some much-needed relief," she noted, though the uncertain political climate makes this an unpredictable solution. In any case, intervention is required to ensure that sectors most affected by talent shortages do not face continued disruption. It is clear that without changes, the UK will face ongoing challenges in maintaining and growing its workforce across these key sectors.

Moving Forward: Addressing Talent Shortages in the UK
To tackle these talent challenges, businesses and policymakers need to take several proactive steps to close the gap. One important approach is to focus on developing existing talent within the UK. Upskilling and reskilling programmes are essential to ensure workers have the skills required by growing sectors, such as technology and healthcare. Companies need to invest in employee development and create pathways for individuals to transition into high-demand roles, helping bridge the current skills mismatch.

Another key strategy is to strengthen the connection between the education system and industry needs. Encouraging more young people to pursue careers in sectors facing shortages, like engineering, healthcare, and trades, will require targeted initiatives and educational reform. This includes promoting apprenticeships and technical education as viable and valuable career paths. Early exposure to these industries through schools and community programmes can also help spark interest in these fields.

In addition to internal talent development, offering greater work flexibility can attract more individuals back into sectors that are experiencing shortages. Hybrid and remote work options, where feasible, can expand the available talent pool and accommodate the evolving preferences of workers who are seeking better work-life balance. Employers who embrace flexibility are more likely to attract and retain the talent they need.

Furthermore, focusing on employee wellbeing is crucial, especially in industries like healthcare, where burnout is prevalent. Offering support, such as mental health resources and fair compensation, can make a significant difference in retaining skilled workers. It is also essential for companies to adapt their talent attraction strategies to cater to current market realities, including offering competitive salaries and benefits that address the rising cost of living.

Addressing the talent shortages in the UK will require a coordinated effort from businesses, educational institutions, and the government. By implementing strategies that support skill development, provide work flexibility, and promote industry collaboration, the UK can take important steps towards mitigating the looming talent crisis and ensuring a more balanced and robust workforce for the future.

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Why British workers struggle to switch off despite leading in workplace trust

By Liz Jones • September 8, 2025

A workplace culture writer specialising in employee wellbeing, flexible working trends, and HR innovation. Helping organisations create healthier, more productive work environments through trusted insights and data-driven content.

UK Labour Market Holds Strong Despite Slower Pay Growth

By Liz Jones • August 27, 2025

The latest data shows that the UK labour market continues to perform steadily in 2025, with employment levels holding firm and job vacancies remaining historically high. While pay growth has slowed slightly, overall workforce activity remains strong, supported by high participation and resilient hiring demand. Liz Jones, Recruitment Director at people2people UK, says that this steady picture aligns closely with trends identified in the firm’s 2025 UK Market Report. “We are still seeing a healthy labour market,” she explains. “Employment is growing, and job openings remain strong, especially in sectors such as healthcare, logistics and professional services.” Employment Rate Rises, Unemployment Falls According to the July 2025 bulletin, the UK employment rate rose to 76.4 percent, the highest in over a year. The unemployment rate dropped to 3.7 percent, a level not seen since early 2020. This marks continued improvement in labour force participation following a volatile period during the pandemic recovery. Jones notes that this trend is being felt across multiple industries. "Businesses are rebuilding workforces and candidates are returning to the labour market," she says. "It is encouraging to see stronger engagement from both employers and jobseekers." Pay Growth Slows but Remains Positive One notable shift in the July update is a softening of pay growth. Annual wage increases for the period stood at 5.2 percent, down from 6.1 percent earlier in the year. This reflects a more balanced economic climate as inflation eases and employers stabilise budgets. “While pay growth is slowing, it is still above historical averages,” Jones comments. “Employers are adjusting to cost pressures, but most remain committed to offering competitive salaries to retain talent.” Vacancies Stay High, Reflecting Continued Demand Despite slower wage growth, the number of job vacancies remains elevated. Sectors such as care, education, and IT continue to post consistent hiring demand, with temporary and contract roles seeing a modest rise in 2025. “Our market report shows that employers are being more selective, but they are still hiring,” says Jones. “The competition for skilled talent is keeping demand steady, especially for roles that require specialist expertise or qualifications.” Implications for Employers With a stable employment base and slower but sustained pay growth, Jones suggests that now is a critical time for companies to refine their recruitment strategies. She recommends: Reviewing salary benchmarking to stay competitive in priority roles Streamlining recruitment processes to reduce vacancy durations Investing in retention through training and internal mobility Enhancing employer branding to attract passive candidates “The market is not slowing down,” she says. “It is settling. Employers who respond with clarity and flexibility will continue to secure great talent.” Summary The July 2025 labour market update confirms a period of stability for the UK workforce. While pay increases are moderating, employment levels remain high and hiring activity continues across core sectors. For recruitment leaders, this is a time to invest in strategy, not to pull back. With the right planning, employers can navigate this market with confidence.

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By Liz Jones • August 20, 2025

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By Liz Jones • August 13, 2025

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Impacts of the Lack of Flexibility in the Workplace

By Liz Jones • August 6, 2025

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