Area Sales Manager

Area Manager – Automotive & Industrial

Are you passionate about the automotive and industrial sector and ready to take on a sales leadership role with a growing brand?

We are seeking experienced Area Managers to drive sales, strengthen retailer partnerships, and grow brand advocacy across key markets. With a strong presence in automotive retail and specialist distribution, this is an exciting opportunity to represent market-leading products and work with an energetic, forward-thinking team.

The Role

As Area Manager, you will:

• Develop and grow sales across retail automotive, tool retailers, and distributor channels
• Build strong relationships with key accounts to increase advocacy for our brands
• Identify promotional and merchandising opportunities to maximise visibility and sales
• Deliver product training sessions to retail staff and distributors• Represent the business at trade events, industry expos, and customer engagement activities
• Collaborate with marketing to activate campaigns and promotions
• Provide market insights, competitor analysis, and sales reporting
• Achieve sales targets and KPIs aligned with business growth

About You

We are looking for a motivated, relationship-driven sales professional with:

• Proven experience in area sales, business development, or account management
• A background in the automotive sector but also open to tools or other industrial sectors.
• Strong negotiation and influencing skills
• Experience in training, product advocacy, or trade marketing (desirable)
• A results-driven mindset and the ability to work independently
• Flexibility to travel regularly within your region
• A genuine passion for the automotive/industrial industry

What’s on Offer

• Competitive salary of $90k - $100k + super + performance-based incentives
• Company vehicle, fuel and tolls, and tools of trade
• Supportive, team environment with a linear reporting structure, autonomy to run your territory in your own way, and a focus on work-life-balance.
• Seriously, a great culture.
• Opportunities for career progression within a rapidly expanding business
• The chance to represent well-recognised, innovative brands backed by the strength of a multinational organisation


Operating for over 20 years in Australia, New Zealand and the United Kingdom, people2people, Edge Recruitment, and Frog Recruitment are an award-winning recruitment group and HR solutions provider. As an inclusive workforce, we welcome everyone and encourage our employees, clients, and candidates to showcase their authentic selves.

Should you require reasonable adjustments throughout the recruitment process, we encourage you to make a request by phoning the above-mentioned recruitment consultant to discuss. In response to these requests, we will collaborate closely with you to implement the appropriate adjustments.