About the Role:
The Business Insights Analyst will be responsible for identifying, quantifying, and unlocking new revenue opportunities across our consumer tech business. You'll serve as the independent voice of data-driven growth strategy, providing unbiased insights that guide critical business decisions and drive measurable impact on our bottom line. This role is essential to our next phase of growth, moving beyond traditional price and promotion strategies to discover sophisticated revenue drivers and competitive advantages in our market.
Key Responsibilities:
- Identify and quantify new revenue growth opportunities across our ecommerce ecosystem
- Conduct deep-dive analysis into market competitiveness, uncovering gaps and expansion opportunities
- Provide independent, unbiased assessment of initiative effectiveness across sales, marketing, and operations team
- Analyse channel profitability and cost structures to maximise return on investment
- Develop sophisticated models to understand drivers of basket value, AOV, and customer lifetime value
- Conduct comprehensive market analysis to identify competitive threats and opportunities
- Connect customer data to business strategy, developing actionable customer segmentation and regional opportunity mapping
- Evaluate the effectiveness and ROI of our broader growth initiatives
- Solid experience in analytics with a proven track record of driving business growth
- Strong commercial acumen with ability to translate data insights into revenue opportunities
- Independent thinker who can provide objective analysis across competing team priorities
- Advanced proficiency in SQL and data analysis platforms
- Expert-level Excel skills for complex financial and business modelling
- Generous discounts on company products.
- Access to special offers and promotions with retail partners.
- Access to a wellbeing platform.
- Heavily discounted gym membership.
- Onsite parking.
Operating for over 20 years in Australia, New Zealand and the United Kingdom, people2people, Edge Recruitment, and Frog Recruitment are an award-winning recruitment group and HR solutions provider. As an inclusive workforce, we welcome everyone and encourage our employees, clients, and candidates to showcase their authentic selves.
Should you require reasonable adjustments throughout the recruitment process, we encourage you to make a request by phoning the above-mentioned recruitment consultant to discuss. In response to these requests, we will collaborate closely with you to implement the appropriate adjustments.
